What Does Japan Think of Cultural Appropriation?

In the last couple years, much has been made of cultural appropriation, particularly of artifacts and trends from non-white cultures by white people[1]. While I remember it being an issue for years, it's only since the beginning of 2015, with a rise of contemporary social justice awareness on the internet, that cultural appropriation became a hot topic everyone was commenting on.

Anyway, one manifestation of cultural appropriation is the wearing of kimonos outside of Japan, by people not of Japanese descent. I remember several months ago some friends shared articles about this on Facebook. I also saw a a response written about how, supposedly, this isn't seen as a big issue, or as an affront to Japanese culture, in Japan. In particular, the sale of kimonos overseas is what's keeping producers in kimonos in business, as the sale of the garments has declined in Japan.

Another recent controversy, not exactly cultural appropriation, but on whitewashing in Hollywood, is about the casting and production choices for the American live-action adaptation of classic manga/anime Ghost in the Shell.

It appears the cast will largely be composed of white actors, while in the original media the characters are all Japanese. This isn't unusual though; while adapting anime is uncommon, Hollywood casting white and American actors for the American adaptation of a foreign film, for roles that were originally played by non-white/non-American actors, is common. Some people were upset about this, but it wasn't making headlines everywhere.
What's got people upset lately is there are rumours the studio behind the new film toyed with CGI effects to make the white actors cast in the film appear 'more Asian'. The rumours also purported that Scarlett Johanson, cast to play the protagonist in the film, was one of the actors for whom the effects were used on in post-production. The studio responded that the effects were never used on Scarlett Johanson in particular, only on actors playing more minor roles in the film, and that the studio immediately scrapped the idea as soon as they saw the results, as they appeared to garish at any rate.

So, now the backlash against the producers of this American adaptation, and Hollywood whitewashing in particular, is back in full force. Wanting to learn more about this, I read about the controversy on Wikipedia. The first section eminently made sense to me, from the perspective of Hollywood's critics.

The casting of Johansson in the lead role caused accusations of whitewashing, especially from fans of the original Japanese franchise. As it is still unclear if Johansson's character will retain her Japanese name, fans have argued that changing both the Japanese setting and main character's name to make the film a complete cultural adaptation would be a wiser decision. 

However, the part about Japanese fans', and the studio which produced the original Ghost in the Shell, surprised me.

In Japan, fans of the manga were surprised that the casting caused controversy with many already assuming that the Hollywood production would choose a white actress in the lead role. Sam Yoshiba, director of the international business division at Kodansha's Tokyo headquarters said, "Looking at her career so far, I think Scarlett Johansson is well cast. She has the cyberpunk feel. And we never imagined it would be a Japanese actress in the first place... This is a chance for a Japanese property to be seen around the world."

I've read the full article that quote from taken from, and it doesn't inform much more than the gist above. Reactions in Japan ranged from somewhat disappointed to nonplussed, with the sentiment from Mr. Yoshiba's quote above expanded upon with some even musing the casting of a white actor in the role, other things being equal, will give the film wider appeal than if a Japanese(-American) actor were cast in the role. Overall, it seems the reaction of Japanese fans has been rather muted compared to criticism from North America and Europe.
Now, I haven't taken the time to read about or discuss with others about contemporary discourse on cultural appropriation. It seems one of these polarizing issues where everyone feels entitled to an opinion, and it might just be a bunch of noise that won't help me form a well-informed opinion myself. I know lots of Americans of all backgrounds are upset about cultural appropriation one way or another. I don't know much about what the populations of countries in Africa, Asia, or South America think of cultural appropriation. However, the two times I've encountered what people from Japan think of cultural appropriation, it appears they're not all that outraged about it.

First, it happened with kimonos, then with the casting of white actors in the live-action Ghost in the Shell adaptation. This is only two examples, but does this trend generalize? Does anyone have insight into what the people of Japan think of cultural appropriation of Japanese culture by Americans?

[1] My perception of the topic is exclusively informed by cultural appropriation in North America, where I'm from and where I've read coverage of it. I'm not familiar with how the issue of cultural appropriation plays out or is perceived outside of Canada and the United States.